THE BRIEF: Soulfish Seafoods is a sustainable sea to plate wholesaler offering a the freshest seafood on the Sunshine Coast direct from their boats to the consumer. Soulfish Seafoods is full of fresh, wild, sustainable & organic Fish & Crustaceans. We wanted to reflect this on their website to portray their brand as the ‘Freshest Seafood on the Coast from Sea to Plate’. In order to achieve this we organised their best sellers fresh off the boat & set up a styled photoshoot in the studio.We have used a muted colour palette of neutrals, two-tone charcoals and pale soft greys, brought to life with the vibrant colours of the Seafood. All of these elements were to be represented into the style of the photoshoot, to help create a strong brand, reflecting what Soulfish Seafoods is all about – Wild, Organic, Sustainable Fresh Seafood.
The Photography will be used to promote their brand on their website using styled photographs that reflect the brands unique qualities. A number of styling props were used to help create strong brand elements of Wild, Organic, Sustainable & Fresh Seafood demonstrated through their brand photography and website photography.